Seattle Hospital Will Live Tweet, Instagram First Hearing Restoration Surgery

Original Article written by Kate Freeman.

Read the original full length article

Eleanor Day, 79, doesn’t have a Twitter account, but after her live-tweeted cochlear implant surgery Tuesday morning, she has a chance at becoming a trending topic. Perhaps more significantly, she’ll be able to hear again after five years of living entirely without hearing.
The world’s first live-tweeted and live-instagrammed hearing restoration surgery will take place Oct. 2 at 7 a.m. PT at the Swedish Medical Center in Seattle. Dr. Douglas Backous, head of Center for Hearing and Skull Base Surgery, will be operating on Day while her entire experience will be documented on Instagram and Twitter by Drew Symonds, a supporting member of the medical center’s communication team.
“It’s going to be pretty cool because we’ll be able to send pictures throughout the entire experience,” Dr. Backous said.
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The hospital is making this live-tweeted and instagrammed surgery possible in order to raise awareness for hearing loss and cochlear implant surgery.
Cochlear implant surgery entails placing a nerve-simulating electrode inside the inner ear. Dr. Backous said only 10% of people who qualify for this surgery actually end up receiving it. He and his colleagues wanted to devise a way for more people to learn about this surgery. The team decided leveraging social media would be the most effective way to reach people whose parents and grandparents might need this surgery, as well as to reach the hearing impaired who might be using Twitter.
The team will document Day’s experience from the time she arrives for surgery

Original Article written by Kate Freeman.

Read the original full length article


Brian Rossi is a web architect and entrepreneur. Brian loves scalable architectures, small business development, tech startups, big data, mobile payments, social web, branding, & user experience.

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